Most open house leads don’t respond because the follow-up is late, unclear, or trying to do too much. The emails below are designed to be short, friendly, and easy to reply to — even if the lead is early-stage or “just looking.”
You can copy these exactly, tweak them slightly, or send them automatically after uploading your sign-in sheet.
How to Use These Templates
- Send the first email the same day as the open house
- Keep messages short (3–5 lines max)
- Ask one simple question
- Avoid attachments, long explanations, or sales language
If you’re unsure which template to use, start with the first one — it works for almost everyone.
Template 1: First Follow-Up (Send Within 1 Hour)
Best for: Everyone who signed in
Subject: Thanks for coming by [Address]
Hi [Name] —
Thanks for stopping by the open house at [Address] today.
If you’d like, I can send a few similar homes based on what you’re looking for.
Are you hoping to buy in the next 0–3 months, 3–6 months, or later?
Best,
[Your Name]
Why this works
- Acknowledges the visit
- Offers value without pressure
- The timeline question makes replying easy
Template 2: Hot Lead Follow-Up (Same Day)
Best for: Serious buyers, active searchers
Subject: Next steps after [Address]
Hi [Name] —
Great meeting you at [Address] earlier today.
If you’re open to it, I can show you 2–3 similar homes this week.
Would tomorrow afternoon or Wednesday morning work?
Thanks,
[Your Name]
Tip: Offering two time options beats asking “When are you free?”
Template 3: Warm Lead Follow-Up (Next Day)
Best for: Browsers, early-stage buyers
Subject: A few homes you might like
Hi [Name] —
Based on what you mentioned at the open house, here are three homes that might be a fit:
- [Link]
- [Link]
- [Link]
Which is closest to what you’re looking for — or should I adjust price, area, or features?
Best,
[Your Name]
Why this works
- Specific but not overwhelming
- Invites feedback even if they don’t love the options
Template 4: Neighbor / Curious Visitor Follow-Up
Best for: Neighbors, potential future sellers
Subject: Thanks for stopping by [Address]
Hi [Name] —
Thanks for coming through the open house at [Address].
If you’d ever like a quick update on recent sales or values in the neighborhood, I’m happy to help.
Best,
[Your Name]
Tip: Keep this light — no need to push buyers who aren’t buyers.
Template 5: Second Follow-Up (No Response)
Best for: Anyone who hasn’t replied after the first email
Subject: Quick check-in
Hi [Name] —
Just checking back after the open house at [Address].
No rush at all — if you want, tell me your top 2–3 must-haves and I’ll send options that match.
Best,
[Your Name]
Why this works
- Low pressure
- Gives them a clear way back in
Template 6: Missing or Unclear Contact Info
Best for: Handwritten or incomplete sign-in sheets
Subject: Open house at [Address]
Hi —
Thanks for stopping by the open house at [Address] today.
I want to send a couple similar homes — what’s the best email for you?
Thanks,
[Your Name]
Even a partial response fixes the problem.
Common Mistakes to Avoid
- ❌ Sending long, multi-paragraph emails
- ❌ Asking multiple questions at once
- ❌ Waiting until the next day for the first follow-up
- ❌ Over-customizing instead of sending something consistently
Consistency beats perfection every time.
Want These Sent Automatically?
If you already have a photo of your sign-in sheet, you don’t need to copy, paste, or retype anything.
OpenHouseFollowUps can extract the leads and send these follow-ups automatically — the same day as your open house.